The new Tata Tigor experience
Some readers of this blog may know that I really enjoy driving (to the extent of taking part in rallies and driving at F1 circuit etc) and I quite enjoy trying out the latest cars out there.
Recently I was invited by Indiblogger and Tata motors to try out their latest addition – Tata Tigor (it was yet to be officially launched then) and they chose a few handpicked bloggers from all over India, for the 2 day soiree. I was quite excited at the prospect because there were a whole lot of fun activities as well as a trip to the Transport museum in store.
So off I set one early afternoon in March to the 1AQ gallery. This gallery is perfect for holding a variety of events what with its manicured lawns with quirky statues and plush interiors. Over sumptuous lunch curated by my friends at Food talk india and catered by Olive kitchen and bar, all the bloggers got a chance to interact with each other, watch lot of interesting performances, try one’s hand at spray painting graffiti, explore the extraordinary coffee blend prepared specifically for us and watch & gulp mesmerising molecular gastronomy appetisers.
So we all got to try out a range of perfumes with notes ranging from woody, to fruity and we were presented whatever suited us best. Next up, at the styling section, were lined up a whole lot of accessories along with the playbooks for various “looks”. I chose the 60’s style look. I was accessorised with a scarf (that matched the colour scheme of Tigor) and a pair of hoops.
While we watched the performances we could try out the specific coffee blend made for this event. It consisted of 2 coffees from south India and one Brazilian variety. Overall it tasted super awesome. We were given sachets of the same to try at leisure and I must say I am hooked.
The lunch was to be eaten with the eyes and the mouth. There was a whole lot to watch and marvel at apart from wolfing down. The healthy salads, the molecular gastronomy shindig , the curated coffee and of course a plethora of desserts – left everyone satisfied. All this was brought to a plate near you by Olive kitchen and bar. While we had our lunch we watched some upbeat performances. There was a spray painting wall where everyone was encouraged to paint an adjective that came to their mind when they saw the new Tata Tigor.
Then we were all interviewed by a camera crew and took some group pics , had a lot of fun and left for our place of stay for the next day – Andaz, Delhi. Once we reached Andaz , we were allotted rooms on a sharing basis (now THAT was a first for me because I haven’t had the experience of sharing a room with a stranger and wouldn’t choose it if it was left to me)! We signed indemnification documents, copies of driver licenses et al – everything in preparation for the drive early next morning (6:30 am). The hotel rooms were nice, though not quite sound proof. We were welcomed with gujiya and a custom made chocolate for the event.
After settling down all the bloggers congregated for the pre-unveiling of the Tata Tigor. It was done with much fanfare.
After the pre-unveiling, we were introduced to the special twitter studio arranged for us that day where attendees could create videos or GIFs of themselves and share instantly. For the drive I was put together by 2 other women (one of whom who drove) and the 3 of us made some funny GIFs at the twitter studio, with the two “driving” women pretending to drive and the other one sitting it out 🙂
Living it up with the style icon of 2017, the #TigorStyleback pic.twitter.com/Eq3RfSs9om
— Tata Motors (@TataMotors) March 18, 2017
It was an early night for us because the next morning we all were to actually drive the brand new Tata tigor – both petrol and diesel variants. The ETD was 6:30am. So we all got ready, grabbed a very quick small bite (can’t really eat this early in the morning) and we were flagged off by representatives of Tata motors.
The car was really comfortable to drive. Packed with modern features, we had a navigation route already set for us to follow. The route actually crossed my place in gurgaon and had it been on the way back, I would have certainly gone home :). The new Tata tigor is very stylish and comfortable. It is neither a sedan nor a hatchback and hence termed “styleback”. Though looks wise, space wise, and comfort wise, it is nothing short of a sedan. Measurement wise it is barely short of 4 metres. It is very easy to manoeuvre and has loads of boot space. On our drive lot of sound bytes were taken by the camera crew following us. Somewhere half way to the Transport museum at tauru, I exchanged seats and tried my hand at driving. The car has got a lot of power even for the diesel variant. What REALLY stands out are the 8 yes EIGHT Harman speakers in the car! All the more reason for a peppy drive. Tata motors has especially focussed on the car being stylish and it really does look it, going by the way the car was getting stared at during our drive. The colour we were driving (copper dazzle) was also quite eye catching. The car has a lot of little nooks and crannies for additional storage across the interiors. The brakes are also pretty impressive, I specifically checked out the braking system by applying sudden brakes. Soon we reached the Transport museum which actually is pretty close to Gurgaon.
There was a food truck waiting for us to serve us proper breakfast on our arrival. We grabbed a quick bite and explored the museum. It is a vast space. There are 4 floors full of lot of quirky stuff, historical stuff and basically has everything to do with transport. And all of it is owned by one person! Here’s a brief glimpse of the museum.
The All new Tata Tigor styleback has been launched at the starting price of 4.7 Lakhs. The Tigor is very well priced and suited for Indian families that wants to upgrade from an entry level hatchback but still get a bigger car out of it.